guidance: marketing needs to guide and advise the consumer and not mislead him
solidarity: part of the profits made by companies and of the income gathered by countries needs to be assigned to helping people and/or countries in need.
we respect Nature as a partner and will apply the principles of:
justice: we do not damage Nature unnecessarily and we maximally reduce or phase out the pollution caused
respect for Nature: we do not harm Nature just for the sake of money
Nature-mindedness: we use as many natural products and ingredients as possible that are not damaging to Nature and we will reduce or phase out any process or products that harm Nature
health: we agree that the health of Nature means the health of people and we therefore promote production processes that do not harm Nature or people
sustainability: we invest in renewable raw materials and/or in renewable energy
partnership: we consider Nature to be a partner and we realize we need her for a sustainable and healthy future
Nature care: part of the profits made by companies and of the income gathered by countries needs to be assigned to Nature care.
we believe in international solidarity as a means to solve this world's problems as mentioned above:
raw materials: raw materials are largely exploited by multinationals. These companies should pay a fair amount of taxes to be used for the development of the country where the production is located and for financing the Global Peace Fund (Global Humanity Fund). Today, they often obtain large profits and pay little taxes.
green energy: all countries should take part in the development of green or renewable energy sources. They should take part in a global project for green energy financed by the Global Peace Fund.